Kódolás és dekódolás – egy televíziós híradó üzenete. Esettanulmány: Román Televízió, Kolozsvári Területi Stúdió - TVR Cluj -

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Encoding and Decoding – the Message of the Television News. Case study: Romanian Television’s Cluj Territorial Studio (TVR Cluj)

The present thesis is a part of my doctoral dissertation, in which I investigated the functions and roles of the Romanian Television’s territorial studios, the case study being the studio from Cluj. Some of my research in this domain was about the news programme of the analyzed TV channel. I investigated how the encoded information of the news reveals the social facts of this region, and how they could be decoded by the public. One of the surprises of the conclusions is about the fewness of the news presenting the events happening in the communities of the national minorities living in Transylvania. But there are other surprising conclusions too, from which content creators of regional television news could learn.