Kiskorúak és az online reklámok – szabályozási minták és problémák napjainkban

Résumé

Children and the Online Publicity – Present Day Regulatory Patterns and Problems

The dangers of the media, of the “new” online media, concerning children are the main issues of media law both on national and on a global level. But what are the real dangers brought about by the flood of the online publicity, met by the youngsters on a daily basis when using the popular community pages, not speaking about the kindergarten or elementary school generation when they use some online games? It should not be forgotten that small children are unable to distinguish the advertisements from the other media contents. Some research made in this area proves that online publicity is more harmful than the already “traditional” TV advertisements. It is doubtful that the general publicity and media regulations meet the challenge presented by the dangers of online publicity.
We try to outline those issues of online publicity, which might be the subjects of concern from the point of view of the regulation made in order to protect the underage, which might involve regulation problems and those issues which lack proper regulations.